The Impact of Personal Data Protection Law on Marketing Practices
In a time when information is the new currency, the significance of data privacy is becoming more and more important for both individuals and businesses. Like all around the world, given the increased cases of data breaches and other cyber crimes, the United Arab Emirates has strict views on data protection. They have introduced various laws to protect sensitive information, like Personal Data Protection Laws and GDPR. These laws have a major impact on the marketing practices of businesses, be they in traditional or digital modes. As a business owner, you may need to make some changes in your marketing strategies in accordance with these laws. Consent and Permission You may need to adapt your marketing practices to explicit consent requirements. This means you have to be transparent about how you collect, use, and store data. It also includes giving your customers a choice to agree or disagree with sharing their personal information. Data Processing and Purpose Limitati...