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Showing posts from December, 2023

The Impact of Personal Data Protection Law on Marketing Practices

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In a time when information is the new currency, the significance of data privacy is becoming more and more important for both individuals and businesses. Like all around the world, given the increased cases of data breaches and other cyber crimes, the United Arab Emirates has strict views on data protection. They have introduced various laws to protect sensitive information, like Personal Data Protection Laws and GDPR. These laws have a major impact on the marketing practices of businesses, be they in traditional or digital modes. As a business owner, you may need to make some changes in your marketing strategies in accordance with these laws.   Consent and Permission You may need to adapt your marketing practices to explicit consent requirements. This means you have to be transparent about how you collect, use, and store data. It also includes giving your customers a choice to agree or disagree with sharing their personal information.   Data Processing and Purpose Limitati...

Top 5 Prevalent Cyber Security Threats

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  Since the dot-com boom in the late 1990s, cyber security has been a significant aspect of global security. More than two decades later, unprecedented events such as a contentious election and growing socio-political unrest related to the coronavirus disease (COVID-19) pandemic have led to an increase in the number of cybercrimes in just a few years and led to an explosive increase in severity.   The cyber threat landscape is evolving, with attackers continually adopting new tactics based on a variety of factors, including the success of their endpoint security tools. It may go without saying, but there will be no shortage of alarming cyber threat trends in 2023, but risk management services UAE , can help you with your cyber security, which will be explained below.   The MOVE it attack highlighted that some threat actors are moving away from encryption-...